The Blue Loop Foundation

At EEQO we formed our own Foundation. This foundation is named “The Blue Loop Foundation (TBLF)”. It stands for creating a better world for this and the next generations. That’s the reason why TBLF supports initiatives in these core areas:

  • Wildlife
  • Reducing plastic waste
  • Well-being of children all over the world

TBLF is convinced that the impact will be the biggest when companies with the same conviction work together. By donating a part of their earnings to the foundation TBLF can create a movement that will benefit our planet.

The founders of TBLF are two of the founders of EEQO, Bas Bakker and Roderick Roode. 5% of the gross margin of EEQO (and its brands) will be donated to the foundation. For your information, the foundation will receive its share before the salaries of the entrepreneurs and others costs are being paid.

More companies will commit to TBLF in 2017/2018. TBLF is currently in the process of getting the official ANBI (Foundation) status. This means it is an official foundation according to the government. TBLF has an external Supervisory Board and the management won’t be paid for their work in the foundation.


The main mission of TBLF is to support initiatives that support the survival of endangered species, clean plastic waste by stimulating recycling and reusing and finally support initiatives that improve the wellbeing of children.

TBLF also wants to stimulate companies and consumers to make sustainability the norm. This translates into creating awareness and stimulation of consumers and companies after which they choose consciously for sustainability.


Change cannot be done alone, that is why TBLF truly believes in collaborations. The change has started to make a difference together!

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